Mikel Smithers.

Awoke.

2021

Red Bull.

Red Bull Awoke is the concept of a new sub-brand of the Austrian energy drink giant to satisfy the need for energy drinks in young shoppers by transmitting their values, trends and emotions while keeping Red Bulls’ premium identity present at all times. The resulting work of this project is an entire Brand Book of Awoke.

Check out the full Brand Book here.

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